Social Media for Business: Pros, Cons, and Your Potential

Social Media for Business: Pros, Cons, and Your Potential

Duration: 1hr | Video: h264, yuv420p, 1280x720 30fps | Audio: aac, 44100 Hz, 2ch | 1.3 GB

Genre: eLearning | Language: English

Learn the truths about using social media for a company, including 4 steps to building a foundation for success

Most American businesses are using at least one social media network to promote their company; sometimes as many as four or five. But before you expand your social media usage, or begin to start promoting a company on social media, there are some important things to consider.

This course will present you with the honest pros and cons of using social media in the business setting. While there are many good reasons to use networks such as Facebook, Twitter, Instagram, Linkedin, Pinterest and more, there are also negative side effects to be aware of; and only with a true understanding of all things good and bad about social media usage can you be ready for what is ahead.

You’ll learn why using social media networks are a great idea and how far we’ve come in using digital communications to advertise companies, as well as how to deal with negative comments and new time management techniques.

What am I going to get from this course?

Over 9 lectures and 1 hour of content!
Understand what is good about using social media for a company (pros)
Understand the drawbacks of using social media for a company (cons) and what to do to limit their impact
Evaluate your potential usage of social media in four key areas, and how to fully leverage its communicative power
Learn how American companies benchmark where they stand against their competition on social media
Discover many different types of "shareworthy" content you'll need for your company's networks
Gain insight on how to best utilize social media to promote your business for free
Learn how to best engage (interact) with customers, potential customers, and people who post negative comments about your business
Get helpful hints on time management techniques and how/when to engage with fans and followers
Download a sample spreadsheet for performing competitive research for benchmarking
Download and utilize a worksheet containing sample successful content types and an area for you to fill in what your company could post