A step by step guide for portrait and wedding photographers of all skill levels, to the perfect price list.

This photography pricing program guides both beginning and advanced portrait and wedding photographers step-by-step through establishing their prices.

One of the main reasons photographers fail is that they don't have the right prices for either their market or for their sales and marketing skill level.

Up till now establishing a price list for your weddings and portraits has been a hit and miss proposition. Most of the information comes in the form of "whatever the market will bear." "X number of times what it cost you," "look around and see what others are charging," and other nebulous and inexact voodoo like expressions that just don't have any substance. In other words trial and error guesswork.