Youtube ads are new, and no one is using them. Yet they are dirt-cheap and will allow just anyone to drive extremely targeted clicks and visitors to their business with simple-to-make, engaging videos.

The three most common video advertisements are in-stream, click-to-play and TrueView.

- In-stream: these video advertisements play at the beginning or during another video program (e.g., commercial breaks during online tv streaming, before the start of music videos or other short clips). They're mainly meant for branding purposes as they rarely convert given that consumers are forced to watch them but really just want to view the content they originally sought and won't navigate away after viewing the ad.
- Click-to-play: these video ads are usually displayed in standalone format. Viewers are presented with a static image that has a call to action, compelling them to watch the video.
- TrueView: these video advertisements are YouTube's most recent push to vary video advertisement capabilities. TrueView videos are less traditional video advertisements that show the full story behind a brand rather than showcasing their product or service.

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