Marketing your small business can feel like throwing spaghetti at the proverbial wall.You try all the things you’re “supposed" to do (blogging, making videos, posting to social media…) and you try to keep up with the “hot new trends” that promise to change the way customers find you.

By the end of this class, you will be able to:

 

• Build a year-long marketing calendar so you’re never caught off guard by your business’s marketing needs
• Quickly and confidently prepare an effective marketing message for a product or service using a foundational set of building blocks that turn so-so campaigns into money-makers
• Create a schedule and plan for your marketing campaign using multiple channels, such as email, social media, blogging, or video, so you know you’re getting your offers in front of the right people
• Design a system for your marketing campaigns that can be optimized and automated so that you can spend less time on the hands-on work of marketing

 

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