http://www.myfonts.com/fonts/fontmesa/main-street/

Main Street is a revival of the old font Soutache, the original version of this decorative alphabet was created in 1873 by Julius Herriet, a type designer active during the period marked by the Western expansion. Main Street with its split serifs and ornate scrollwork reflects the romantic splendor of the old west from fancy garb and Cowboy Saddles to Ice Cream Parlors and painted window signage. Main Street goes one step further by creating a base fill font which can be placed 

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