Archie’s eye-catching forms are meant for clear, seamless and strong message delivery. In its upright styles, strong vertical strokes emphasize the sense of confidence and importance, and in its italics, that emphasis is further affirmed by a natural sense of urgency. This kind of alphabet is perfect for display typography aiming at the glance-and-go crowd. When used properly and placed prominently, no eye can escape it.

The basic Archie family is comprised of six basic fonts, while the Pro set combines all three uprights in one font and all three italics in another.