Receiving this information can happen intellectually, by decoding the symbols, and intuitively by taking in the aesthetics of the word image. In most cases the act of reading is a mixture of the two. In Sequenz the aesthetic aspect is emphasized by regarding text as a pattern of black and white strokes, and by calling established ideas of the type design practice into question. We asked ourselves, does the bar of the t need to be on the x-height? Can the C be closed on the right side? Is there room for a sledgehammer in a piano concerto? The answers: no, yes, and yes, as long as you don’t destroy the piano. Sequenz and Frequenz are different manifestations of these principles.